The owner of the Aman luxury hotel chain, Vladislav Doronin, is creating a new hotel brand — Janu. The first three Janu hotels (“soul” in Sanskrit) will open in 2022 in Tokyo and Montenegro, where Aman hotels already exist, as well as in Saudi Arabia. As reported by Vedomosti, the developer of the hotels in Montenegro and Saudi Arabia will be Royal Commission for AlUla. According to Aman’s Director of Global Communications Harriet Rawlinson, Janu hotels will also be positioned in the premium segment and aimed at wealthy travelers. However, the cost of staying at Janu will be lower than at Aman. The creators of the new brand believe that one of the most valuable things one can gain from travel is meeting new people. But people are becoming increasingly lonely, too dependent on the digital world, and losing their interaction skills. Janu hotels are intended to restore the joy of meeting and communicating with others. Aman’s Chief Operating Officer Roland Fasel hopes that Janu will attract a young and energetic audience. The number of rooms at Aman does not exceed 50, and in some hotels it is only 20. Janu will have up to 120 rooms.
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